About Us

Founded in the belief that there is a better way to protect ourselves and the planet.

Responsible

We believe in cleaning up after ourselves and strive to make it easier for you to do the same.

Functional

We believe in providing personal care solutions that fufill promises and exceed expectations.

Unconventional

We believe that if you want change you need to challenge the status quo.

Informed

We believe in making decisions based on our research not the latest populer soundbite.

A Single Step

All journeys start with a single step that marks the beginning and another that marks the end. In the middle are a thousand others that define the experience and leave behind a legacy.

We hope our simple step is making it easier for us all to leave less of a mess for future generations. That is why we use biodegradable environmentally safe ingredients in our formulas and minimize the use of plastic in our packaging.

We call this being a responsible producer and hope you will join us in our desire to make a difference by taking a single step yourself.

Our Team

Just some folks from Maine trying to make a difference

AJ Curran

Founder

AJ is a longtime Mainer with a deep connection to the ocean that has been forged through his thirty plus years of surfing. He spent much of that time working for a major outdoor retailer as a product executive, traveling extensively, and starting a family. During these travels he saw first hand the effect toxic chemicals and plastic pollution were having on the environments that he cherished and hoped to pass on to his children.

This is what motivated him to combine his passion for marine enviroments and his business experience to develop outdoor personal care products that are responsibly produced to be good for you and our planet!

Free Shipping For Our First Year!

We are just starting out and want to make it easier for you to check us out.